The World of Tiny Teethers

Hello, Hello! This blog post comes, oh 20 days too late, but as I used to say to my students handing in overdue work, "better late than never!" With that said, I hope the first 20 days of the new year are treating you well. If you made resolutions, goals, or set intentions for this year, having you been sticking to them? I like to pick words of the year and I thought I'd my words of 2020 with you. Business: Diversity I will admit, I have been stuck in a moral and value driven rut for the past few months....

Whether you're in the service or product industry, growing your online brand has never been more important. As a small business owner starting out, I would say know who your customer is and where they spend time online. Once you've established that, work on using those platforms to connect with them. For example, as a teething company, our target customers are new moms, so we primarily use Instagram and Facebook to connect with them. When I started Tiny Teethers, Instagram had not made it's mark yet, so I started with Facebook and Twitter. Instantly, I found that Twitter was not going to deliver...